BrandVantage Brand Equity Assessment Proven Techniques Analyze. Report. Recommend. Your brand is your company's most important asset. Your brand is not just a logo or image, it is a capital asset with real net worth and financial power you can bank on. Brands have equity. Brand equity is created by your company's ability to change market and customer perception into profits. To tap this brand equity, you must first understand what those perceptions are and how to harness their power. The BV brand equity assessment is the first step in that process. It lets you take control of your brand and use your equity as capital to build your business. Using proven and proprietary analysis techniques, the BrandVantage team will evaluate your brand in five key areas: Value and perceived quality of your product or service Market and customer awareness of your company, product or service Customer loyalty to your brand Market positioning Competitive advantage Properly managed, your brand equity can increase profits by 25% or more and cut marketing expenses by as much as 30%. Tell me more © 2007 brandVantage, Inc. - all rights reserved.